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Movie Details

Title: Mala Influencia (2025)
Genre: Psychological Thriller / Social Drama / Latin Noir
Country: Spain / Mexico
Duration: 2h 03min
Director: Isabel Coixet
Screenplay: Julio Rojas (42 Días en la Oscuridad)
Music: Rosalía & Gustavo Santaolalla
Starring: Úrsula Corberó, Diego Calva, Ester Expósito, Tenoch Huerta, Carmen Maura

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In the hyper-curated world of influencers, Mala Influencia pulls back the filter to reveal a chilling truth: sometimes the most toxic content is the one you can’t scroll past.

María (Úrsula Corberó), a once-viral lifestyle influencer now clinging to fame, lands a lucrative offer from a shadowy digital marketing firm in Mexico City. The catch? She must mentor a new talent, Luna (Ester Expósito), a magnetic but unpredictable teenager with a dark online persona and a rapidly growing cult following.

 

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As María dives deeper into Luna’s chaotic, fame-hungry world, the mentorship devolves into obsession, manipulation, and blurred boundaries. Diego (Diego Calva), a data analyst working for the firm, starts noticing disturbing algorithmic patterns—suggesting someone is curating more than just content... they’re curating behavior.

Haunted by surreal online encounters and increasingly isolated, María struggles to distinguish performance from reality. Luna’s followers begin mimicking her more erratic, violent tendencies—and when a fan’s suicide goes viral, the narrative spirals out of control. With the help of retired journalist Marta (Carmen Maura), María must choose protect her brand or expose the system warping an entire generation’s minds.

Key Themes & Visual Style:

• Influence as Power and Poison: How online personas bleed into real-life consequences.

• Addiction to Validation: A chilling look at fame, vanity, and the price of relevance.

• Digital Horror: Fear that grows not from monsters, but metrics.

• Control and Collapse: A psychological descent into ego, envy, and exploitation.

• Neon-lit, claustrophobic interiors; stylized shots that mimic social media aesthetics (vertical frames, glitch effects, mirrored reflections).
• A palette of saturated pinks, cold blues, and washed-out whites to reflect the artificiality of digital life.
• Rosalía’s haunting flamenco-infused vocals layered with Gustavo Santaolalla’s ambient guitar work build an atmosphere that’s sensual, eerie, and electric.
• Cinematography that fractures perspective—through phone screens, surveillance cameras, and hallucination sequences.